1. INTRODUCTION

At LIFTD ("we," "our," or "us"), we value your privacy and are committed to protecting the personal information of our customers and users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile app, or interact with our e-commerce platform.

By using our services, you agree to the terms outlined in this policy.

2. INFORMATION WE COLLECT

2.1 Website and E-Commerce Platform

We collect the following information when you visit our website or use our e-commerce platform:

• Personal Data: Name, email address, phone number, billing and shipping address, purchase history, and payment information.
• Behavioral Data: Information on how you interact with our website (e.g., browsing habits, IP addresses, device type).
• Cookies and Tracking: We use cookies and third-party tracking software to analyze user behavior, preferences, and enhance your shopping experience.

2.2 Mobile App (iOS and Android)

When you download and use our mobile app, we may collect:

• Account Information: Name, email, and purchase history.
• Location Data: If you opt-in, we may collect geolocation data to show nearby stores or services.
• Push Notifications: We send notifications for promotions, order updates, and other relevant information.
• Payment Data: Securely collected for transactions, encrypted and stored for future purchases.

2.3 Age Verification

You must be 21 years or older to access our products and services. Age verification data is stored securely in compliance with local and federal regulations.

3. HOW WE USE YOUR INFORMATION

3.1 General Use

We use your information to:

• Process transactions and manage your orders.
• Personalize your experience with targeted promotions and push notifications.
• Improve website and app functionality using cookies and analytics tools.
• Manage our loyalty program and customer relationships.

3.2 Marketing and Communication

• Push Notifications and Emails: We send notifications and emails for promotions, new products, or updates to your order.
• Third-Party Analytics: We may use third-party analytics services to better understand your preferences and improve marketing.

3.3 Age Verification and Compliance

We require users to verify their age before accessing cannabis-related content or making purchases. Age data is stored securely in compliance with local and federal regulations.

4. SHARING YOUR INFORMATION

We do not sell, trade, or rent your personal data to third parties. However, we may share your information with:

• Service Providers: Such as e-commerce platforms, payment processors, and delivery services.
• Third-Party Tracking: Anonymized data collected via tracking software is shared with our analytics team to improve performance and marketing campaigns.
• Legal Compliance: We may disclose your information to law enforcement or governmental authorities when required by law.

5. SECURITY OF YOUR INFORMATION

We take the security of your data seriously and implement the following measures:

• Encryption: Sensitive data, such as payment information, is encrypted both in transit and at rest using industry-standard encryption protocols.
• Access Control: Only authorized personnel have access to your personal information.
• Data Retention: We retain your data only as long as necessary to fulfill the purposes outlined in this policy, unless otherwise required by law.

6. USER RIGHTS

You have the right to:

• Access Your Data: Request a copy of the personal data we hold on you.
• Data Rectification: Request correction of any inaccuracies in your personal information.
• Data Deletion: Request deletion of your personal data, subject to legal obligations.
• Opt-Out: You can opt out of tracking, marketing communications, and push notifications at any time through our website, app, or by contacting us.

7. COOKIES AND TRACKING TECHNOLOGIES

We use cookies to:

• Personalize Content: Cookies help us show you relevant content based on your preferences.
• Analytics: Tracking tools allow us to monitor website performance and user interaction.

Opt-Out: You can disable cookies via your browser settings, but this may impact the functionality of our website.

8. CHILDREN'S PRIVACY

Our services are not intended for anyone under the age of 21. We do not knowingly collect or store personal information from individuals under this age.

9. CHANGES TO THIS POLICY

We may update this privacy policy from time to time to reflect changes in our practices. We will notify users of any significant changes by updating the policy on our website and providing an effective date at the top.

10. CONTACT US

If you have any questions or concerns about this privacy policy, please contact us at: